Tuesday, October 27, 2009

Tips on writing content for your blog by E-PR

1. Use catchy titles: As I subscribe to more and more webfeeds, I tend to flicks through content a lot faster. Short, catchy, tabloid-style titles grab potential readers attention and will ensure that your posts have a better chance of being read.

2. Be unique: One of my favourite blogs is Gaping Void. Hugh MacLeod’s cartoons are great and instantly grab my attention. Try to make some aspect of your blog unique. for example, I now open each post with a quote which tends to reflect the entry.

3. Make sure to credit your sources: Don’t plagerise! Never use someone else’s content without crediting them. You can refer to them in your entry and offer your own opinion on the story rather than be a copycat.

4. Think before you post: Blogging isn’t a race, so take your time . The majority of my posts (including this one!) are prepared at the weekend, giving me plenty of time to think over them before posting. You don’t want to post something that you’ll end up regretting.

5. Stay on topic: Your blog’s content is key. Like Ed says ‘good, interesting blogs get read, boring rants on irrelevant topics don’t’ So if your blog is about Soccer, I don’t expect to be reading about Tennis on it often.

6. Link, it’s polite: If you read something interesting online and tell your readers about it, then post a link to what you’re talking about. It’s annoying to read about something and then have to Google it, instead of simply clicking a link to it.

7. Be conversational in tone: Nobody wants to be bored to death reading your blog and you should also try to attract readers who might not be familiar with the subject you are covering. Some really intelligent people have turned me off with their academic style of writing. You’re supposed to be having a conversation not talking down to people.

8. Respond to comments: It’s great to see that you’re blogging, but if you don’t respond to comments on your blog readers will tend to get annoyed and may unsubscribe. Sometimes it’s even nice to send the person who left the comment an email, IM them or havea real life conversation with them via Skype. When I left a comment on Steve Rubel’s blog congratulating him on his marraige I was surprised to get an email from him saying thanks. What a nice touch! Unfortunately he doesn’t seem to be so quick to reply to comments when people criticise him.

9. When to post: The best time to post I find is the morning when people will be going through their subscriptions. I tend not to blog on weekends anymore because people seem to check their Webfeed/RSS reader during typical work hours on Monday to Friday. People will be able to give your post more attention.

10. Be controversial: Don’t be a sheep, stand out and voice your own opinion. Who cares if nobody agrees with you? As long as you believe in what you’re saying then don’t be afraid to disagree. people are always inclined to get two sides of a story. Mind you, don’t push it otherwise you’ll be seen as someone who just likes to brew trouble.

11. Blogging is not email: A blog might be an online journal, but that doesn’t mean you have to start each post with Dear Diary. The same applies for Hi, Hello World, etc. There’s no need to sign off either, your name will be listed at the bottom of your post anyway.

12. Assuming makes an ass out of u and me: Don’t assume readers are familiar with your product/service/pastime. I had to delete my subscription to a PR blog the other day because the author insists on referring to some model that I am completely unfamiliar with. I got the sense that he was trying to sell me something I wasn’t going to buy into.


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