Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Saturday, June 23, 2012

What is the Internet and how does it differ from the world wide web?


The terms “Internet” and the “World Wide Web” (or just “Web”) are often used interchangeably. However, while they are related, they are actually two completely separate things.

The Internet is a network of networks that links together computers across the world . As long as any two computers are connected to the Internet, they can communicate with each other using a variety of computer languages known as protocols . The Internet does not contain information but is the transport vehicle for information stored in documents or files on computers . It’s therefore incorrect to say that something is found on the Internet; information is found using the Internet, by finding it on a computer that is connected to the Internet.

The Web, invented by Tim Berners-Lee in 1989, is an information-sharing model that is built on top of the Internet. It is a service contained within the Internet and is one of the protocols by which information is thereby provided. When you log on to Microsoft’s Internet Explorer, for instance, you’re viewing documents on the Web.

The Web is one of many Internet applications, and probably the one with which most people are familiar. Another common application used for communication on the Internet is e-mail. As the Web increased in size, search engines developed to track pages on it and to assist in finding information, the first suchbeing Lycos, which appeared on the scene in 1993. Google is now the largest search engine, tracking over eight billion pages.

Friday, September 25, 2009

Search Engine Marketing


What good is having a web site if nobody can find it?

Search marketing can be the most cost effective marketing a company can do. The Internet has replaced the Yellow Pages as the search method of choice for most Americans. When someone wants to find a business, product, or service they go online to a search engine.

ImageOur marketing services partnership with Google means that we are prepared to work with all advertisers no matter the size -- you don't have to have a huge budget to take advantage of Pay-Per-Click marketing, some of our customers have gotten more business than they could handle for less than $30 a day. Put the Power of MDI and Google behind your search engine marketing strategy. Don't hesitate, this could be the best decision you ever made.

Search marketing has many advantages over traditional marketing, such as:

  • budget flexibility -- redefine, change or pause your campaign anytime you want without a long term commitment
  • pay for clicks to your web site and set the price you are willing to pay for a click
  • run concurrent campaigns with different budgets and goals
  • pay for your ads to be seen by a set number of viewers on web sites and set the price you are willing to pay for the views
  • regional targeting down to the city or ZIP code, or even exclude cities that you don't want
  • crono-targeting -- run your campaign only during the best time of day, week, month or year
  • track sales and conversions to constantly improve your marketing ROI
  • stop, start, pause or cancel at any time! (like when you have too many leads


Who is your biggest fan?

The power of "word-of-mouth" has long been the driving force behind many small businesses. Today, word-of-mouth is spread online through tools such as Facebook.

ImageAll web sites we create are designed to be integrated directly with Facebook so your potential "Fans" can read updates from your Facebook business page directly from your website. We also offer marketing consultations designed to train our customers on how to use Facebook to gain maximum effectiveness including Facebook Ads Placement, Facebook Page Setup and visitor growth.

With Facebook your business can:

  • Use the power of social networking to expand your potential business leads.
  • Update your customers on current business specials, deals or whatever happens to be on your mind.
  • Target advertisements to a very granular market including Age, Sex, Geography and Language
  • Grow your business through the online "word-of-mouth" and leverage friends and business partners to spread your message.

www.HyperSmash.com