Disney Acquires Social Gaming Company Playdom for up to $763.2 Million

Playdom

Disney has officially acquired Playdom, the makers of popular social games like Social City and Sorority Life, for $563.2 million, with an additional $200 million that could be paid out based on performance.

The company is one of the remaining big players in the social gaming space, competing against the likes of Zynga and its wildly popular FarmVille Facebook (Facebook) game. Playdom raised $33 million in funding just last month to help it acquire smaller social gaming companies.

Playdom will keep its headquarters in Mountain View, California. Playdom CEO John Pleasants will become an Executive Vice President of Disney’s Interactive Media Group.

Clearly Disney is serious about the social gaming space; the acquisition comes less than a month after the media giant acquired iPhone app development firm Tapulous. The company sees a lot of synergies between its new social gaming properties and its highly visible brands. “We see strong growth potential in bringing together Playdom’s talented team and capabilities with our great creative properties, people and world-renowned brands like Disney, ABC, ESPN and Marvel,” said Walt Disney CEO Robert Iger in a statement.

-source

Click here to Sign up for a Playdom account and start playing.

Want a job at Playdom? Click here to see the available positions.